We are looking for a Head of Corporate Communications and Content Marketing reporting to the Chief Marketing Officer of Matrimony.com. Successful candidate be responsible for developing and maintaining a stellar company image, both offline and online and will be tasked with developing and organizing marketing activities to increase awareness, cultivating interest, and improving the brand’s reputation.
The role expects a seamless mix of 3 disciplines -Content Marketing, Social media and Public Relations with the goal of establishing and maintaining Matrimony.com as a leader in the online matchmaking space.
Candidate will oversee Social Media campaigns and content marketing which include research, campaign & content creation, execution, monitoring and reporting. You will also create public relations opportunities for relating to new business, news and successes
Key Responsibilities
Develop the overall strategy for public relations and content marketing including social media to address our consumers, investors and potential employees
Build and maintain relationships with a wide array of media personnel, social platforms, influencers and our agencies on record (PR and Marketing)
Research, build and execute high voltage communication campaigns which are simultaneously played across traditional PR platforms (TV, Print) and new age digital platforms
Craft and pitch brand stories, across a range of platforms, to promote company presence and improve engagement
Own and manage all social channels of the company for expressing our views and address consumer concerns
Assist with crisis communication as required
Lead a team of content marketers and extended teams of agency PR managers and Social media specialists
Skill and Competencies
Proven working experience in the field of Content marketing, Social media and PR
Experience managing a team of Content & Social Media and/or PR team members
Hands on Knowledge with common monitoring and reporting tools for social media and PR
Excellent written and verbal communication skills with confidence to serve us company spokesperson
