Lead Corporate Communication at RELAXO FOOTWEARS LIMITED New Delhi

5- 10 yrs. of experience in corporate Communication in PR Agency/FMCG/FMCD Minimum three years of PR/ Corporate communications experience Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.) Experience working in a high-volume, fast-paced environment

Working knowledge of Microsoft Office and web content management systems experience

Any additional requirement:


Key Roles and Responsibilities

  • Develop PR campaigns and media relationship charter/strategies.
  • Strategize year-long PR engagement that will establish the company and key individuals in the company as domain experts and thought leaders.
  • Prepare and distribute press releases. Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
  • Collaborate with internal teams (e.g. content / product marketing / events) and maintain open communication with senior management (founders and key Spokesperson
  • Address inquiries from the media and other parties
  • Seek opportunities for partnerships, speaker engagements and earned advertorials
  • Track media coverage and follow industry trends. Prepare and submit PR reports
  • Own and manage reputation of the brand as well as key individuals on PR and Social Media
  • Develops content and directs creative execution to provide a consistent, targeted, and impactful message.
  • Day to Day operations management with PR agency.
  • Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
  • Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
  • Directs in-house and external graphic designers, photographers, and other media-production specialists’ integral to the completion of marketing projects.
  • Contributes ideas for new programs, researching and recommending innovative branding techniques.
  • Provides hands-on support for assigned departments, paying close attention to timelines.
  • Identifies and presents opportunities for consistency in messaging and customer experience across channels
  • Develops an understanding of short- and long-term department goals and planned initiatives.
  • Adjusts and communicates plan changes as necessary to ensure costs for materials /PR media.
  • Works with leadership to take the pulse of overall business activity to identify cross-marketing opportunities.
10 Years
Work Level
Manager / Executive
Employment Type
Full Time
INR 25-30 Lacs P.A
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Internet & eCommerce