Support in planning and executing media strategy for Bajaj Allianz General Insurance aligned by reviewing business and growth strategy, changing market/ customer focus, competition activity, and required brand positioning in the market across print, online, and television media
Responsible for managing BAGIC’s public relations through network-wide credible media channels. Augmenting corporate recognition and reputation in the media by leveraging company announcements
Responsible for expanding BAGIC’s media outreach landscape by developing media relations on a pan-India level
Pitching interview/ interaction opportunities for senior management and MD & CEO as thought leaders to enhance the company’s visibility in the media
Responsible for briefing the concerned spokesperson for media interactions
Responsible for spokesperson media training as and when required
Keeping a track of news that could potentially turn into a crisis situation. Review sensitive issues & crisis and prepare holding statement/ responses to be shared with contextual media to ensure immediate actions, thus avoiding negative impact on the company’s reputation. Crisis communication is integral which helps protect, maintain and sustain brand reputation with different stakeholders
Responsible for creating informative content, press releases/ notes, responses for media queries, authored articles, and explore media opportunities to increase brand recall of the company along with its products and services
Communication management
Create media communication strategies for press conferences, new products launches, company announcements, events, and promotions
Liaison, coordinate, publicize, and execute various leadership engagements with academic bodies, industry bodies, and other corporate/ media events
Conceptualize, create and pitch content in line with the organization’s objectives, strengths, products as per market trends
Research media coverage and industry trends of the company and competition
Responsible for sharing media coverage received with the concerned spokesperson
Responsible for preparing media briefing documents for spokesperson with respect to media interactions and other participations/ engagements
Coordinate and collaborate for various events and launches within the company
Relationship Management
Liaison with external media, such as journalists, editors, show hosts, and other personnel across media platforms to strengthen their perception of BAGIC’s products, services & initiatives. Leverage media relationships with them to enhance brand’s visibility through editorial content in stories/articles related to personal finance and insurance
Coordinating with spokespersons and assigned SPOC for validating content going out on external media publications or forums
Liaising with the media and journalists regularly to create opportunities that help strengthen brand visibility
Reaching out to journalists who are covering competition to explore stories with BAGIC
Liaising with senior management to understand what our company is doing currently and if there are any media-worthy trends that can be shared/published
Proactively source, select, and manage external agencies
Operational Review
Support in reviewing coverage reports (by media tracking agency) on daily basis to analyze presence and compare visibility with the competition. Reviewing monthly media analysis to understand ranking and share of voice of brand vs competition
Responsible for preparing detailed media activity reports and press announcement reports post-event
Responsible to prepare review presentation that gives an overview of channel performance on monthly, quarterly and annual basis
Recommend and help implement process or organizational enhancements, as appropriate, to increase the efficiency and effectiveness of communications activities