At Artha, we see public relations as newsworthy storytelling. Therefore, we are looking for a seasoned public relations professional to create narratives that guide our brand story. From day one, this individual will contribute to existing PR efforts, while assisting with the development of new initiatives aligned with company objectives. The ideal candidate will have prior experience with a wide range of PR functions—and an established relationship with the well-respected media in our realm.
Requirements
Develop media relations strategy, seeking high-level placements in print, broadcast, and online media to increase company visibility
Build connections with media and key journalists through a mix of channels, from traditional to digital and social.
Ensure that our PR efforts serve to achieve immediate and long-term business goals
Forecast news cycles and identify areas of trending public interest
Understand the competitive landscape, staying ahead of threats to our brand image
Establish a media relations plan, with actionable strategies for high-level placements
Evaluate and establish the public relations plan and strategy
Engage with the marketing department to ensure that the PR campaigns are aligned with all company strategic goals and relevant plans for growth and new business opportunities.
Leverage existing media relationships, including broadcast, traditional, and online) to land prominent placements
Pitch new ideas, and amplify content and social concepts to propel brand awareness while representing the brand voice, and staying consistent with current trends and media opportunities
Write timely press releases and media kits, and direct the social media team for proactive and regular communication
Help establish crisis strategies and contain any damage
Handle all inbound media inquiries and requests
Benefits
Performance bonuses from time to time
ESOP’s after completing 3 years in the organization
