Responsibilities
1. Strategic Branding and Messaging: Develop and implement a global branding strategy aligned with the organization’s mission and values, ensuring consistent messaging across all communication platforms including public relations, social media, and internal communications.
2. Stakeholder Relationships: Build and maintain relationships with key stakeholders, including media, PR agencies, industry associations, government bodies, NGOs, and community leaders to support brand and communication goals.
3. Collaboration and Content Creation: Collaborate with marketing and channel marketers to create compelling PR plans, storylines, press releases, and maintain media contacts, leveraging industry trends and emerging technologies to enhance communication strategies.
4. Event Management and Promotion: Oversee external and internal events, including conferences and employee engagement initiatives, to promote the organization and foster a positive internal culture.
5. Media Relations and Engagement: Develop media relations strategies across digital and offline channels, identifying opportunities for engagement and influence based on key stakeholder developments.
6. Brand Guidelines and Quality Assurance: Lead the development and implementation of brand guidelines, ensuring all communications adhere to governance standards and protocols for quality and consistency.
7. Executive Support and Messaging: Assist leadership with developing corporate messages, presentations, and speeches, contributing to organizational influence and public dialogue on key issues.
8. Internal Communications and Training: Deploy effective internal communications and conduct media training for staff to support organizational change, employee engagement, and enhance communication skills.
9. Performance Management: Oversee budget, timelines, and performance metrics, managing multiple high-profile projects to maximize brand presence across various channels.
10. Content Clarity and Technical Communication: Possess the ability to edit and rewrite complex communications for clarity, engaging content, and effective dissemination of technical concepts.
11. Adaptability and Relationship Building: Demonstrate adaptability in managing diverse projects and establishing rapport with internal and external partners to support comprehensive communication strategies.
12. Promotional Activities: Arrange interviews and press releases, maximizing promotional opportunities to highlight the company’s products and services across all media platforms.
Skills:
1. Comprehensive Corporate Communication Expertise: Demonstrated proficiency in corporate communications technologies, including content management systems, HTML coding, and digital graphics production, coupled with a strong understanding of copywriting, graphic design, layout, and publishing.
2. Digital Marketing and Analytics Proficiency: Experience with social media marketing, search engine marketing (SEM), Google Analytics, and Google AdWords, showing a deep understanding of how to leverage these tools for brand visibility and engagement.
3. Exceptional Writing and Editing Skills: Impeccable abilities in copywriting and copy editing, ensuring clarity, effectiveness, and adherence to brand voice across all communication mediums.
4. Leadership and Communication Excellence: A strong track record of leadership, complemented by excellent verbal communication and presentation skills, highlighting the ability to lead teams, influence stakeholders, and articulate ideas clearly and persuasively.
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