As the Group Manager-Marketing & Corporate communications, you will be responsible to promote our company’s brand and services by optimizing our marketing strategies, managing the marketing department’s budget and staff, as well as preparing forecasts.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.
Responsibilities:
Primary responsibility is to generate quality leads and ensure increased occupancy in the existing and new facilities.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Working in partnership with the Digital Marketing Team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Plan and manage Marketing budget within approved guidelines and according to Company policies and procedures.
Track and maintain a sufficient inventory of collateral materials and promotional items.
Plan, host and attend purposeful marketing events.
Develop and enhance brand image and reputation through appropriate public relations activities.
Present the brand / facilities to prospects using relationship-based selling techniques.
Lead and coordinate all outreach and events for seniors, their families, and the professionals in the facility
