5- 10 yrs. of experience in corporate Communication in PR Agency/FMCG/FMCD Minimum three years of PR/ Corporate communications experience Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.) Experience working in a high-volume, fast-paced environment
Working knowledge of Microsoft Office and web content management systems experience
Any additional requirement:
Key Roles and Responsibilities
Develop PR campaigns and media relationship charter/strategies.
Strategize year-long PR engagement that will establish the company and key individuals in the company as domain experts and thought leaders.
Prepare and distribute press releases. Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
Collaborate with internal teams (e.g. content / product marketing / events) and maintain open communication with senior management (founders and key Spokesperson
Address inquiries from the media and other parties
Seek opportunities for partnerships, speaker engagements and earned advertorials
Track media coverage and follow industry trends. Prepare and submit PR reports
Own and manage reputation of the brand as well as key individuals on PR and Social Media
Develops content and directs creative execution to provide a consistent, targeted, and impactful message.
Day to Day operations management with PR agency.
Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
Directs in-house and external graphic designers, photographers, and other media-production specialists’ integral to the completion of marketing projects.
Contributes ideas for new programs, researching and recommending innovative branding techniques.
Provides hands-on support for assigned departments, paying close attention to timelines.
Identifies and presents opportunities for consistency in messaging and customer experience across channels
Develops an understanding of short- and long-term department goals and planned initiatives.
Adjusts and communicates plan changes as necessary to ensure costs for materials /PR media.
Works with leadership to take the pulse of overall business activity to identify cross-marketing opportunities.
