Manager/ Sr. Manager- PR & Corporate Communication, at CG Foods, Gurgaon , India

We are hiring for the position of Manager/ Sr. Manager- PR & Corporate Communication based out at Gurgaon Corporate Office. 

The person will wear two hats:

1.      Responsible for driving Public Relations (PR) activities of CG Foods in India and its flagship WAI WAI brand.

2.      PR Coordinator and SPOC for all PR activities and resources in global geographies.

Identifying and creating visibility in the media to achieve business objectives will be a major activity. Tactical PR for supporting new program launches and new developments in existing programs will also be a responsibility.

Role & Responsibilities

·      PR strategy aligned with goals and objectives.

·      Identify opportunities for brand exposure and reputation management.

·      Keep abreast with industry trends and competitor activities for informed PR activities.

·      Media Relations: with key journalists and influencers to secure positive coverage

·      Draft press releases, media pitches, and other communications materials to effectively convey key messages and announcements to the media

·      Coordinate for media interviews, press conferences, and other PR events with smooth execution and maximized media exposure.

·      Content Creation: Engaging and persuasive content for PR channels, including press releases, blog posts, social media, etc. Ensure all content aligns with the company’s brand voice, messaging, and values.

·      Crisis Management: Plans and protocols to effectively manage potential PR crises or issues.

·      Monitor media coverage and social media conversations proactively addressing any negative publicity or misinformation.

·      Performance Measurement: Track and analyze the effectiveness of PR campaigns and initiatives using relevant metrics and KPIs.

Preferred Candidate Profile.

·      Excellent media relations are a must.

·      A strong communicator with an eye for detail.

·      A relationship builder: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

·      A good writer with comprehension skills and with ability to craft compelling narratives and messages.

·      Goal oriented and resilient.

·      Creative mindset with a passion for storytelling and brand-building.

·      Strategic thinking and analytical skills, with a focus on driving results and ROI.

Experience- Min 9 to 10 years with PR Agency experience of at least 5+ years is mandatory. Experience in Delhi is preferred.