Marketing Communication Specialist at EdgeVerve, Bengaluru

Jr. Marketing Communication Specialist to join the EdgeVerve’s Brand Team. This role will focuses on executing marketing and communication strategies. The ideal candidate will have 2-5 years of experience in marketing, excellent communication skills, and a passion for driving brand visibility and authority. Details Below: –

Key Responsibility Areas

Operations: –
·      Support the brand team in planning & executing campaigns for brand and platform promotion, aligned with the overall brand strategy.
·      Manage and maintain brand assets, including logos, style guides, and brand messaging, boiler plates, presentations etc.
·      Collaborate across departments (Product, Digital, ABM, GTM) to develop engaging content & marketing material for brand awareness.
·      Drive day-to-day PR initiatives and activities, agency management, targeted media engagements, industry stories, and strategic media bylines.
·      Support Brand team in Managing social media for brand & platform awareness. Create engaging content to grow our online community.
·      Work with the product marketing team to participate in industry-leading awards, ensuring consistent recognition with award wins.
·      Drive thought leadership initiatives, work with external writers, and display excellent stakeholder management.
·      Support with event planning and execution, including logistics, registration, and on-site coordination.
·      Perform administrative tasks in support of the Brand Team, such as scheduling meetings, preparing presentations, and managing budgets.

Strategy & planning: –
·      Conduct market & competition research and analysis to identify trends and opportunities for brand differentiation.
·      Collaborate with the product marketing team to drive positioning of our platforms and capabilities to expand its influence across industries.
·      Analyze competitor content to identify opportunities and enhance our content guidelines.
·      Strategy and support for sales enablement, GTM events, ABM, corporate & platform brand, and internal brand evangelization.

Qualifications: –
·      PGDM/MBA in Marketing Communications or a related field with 2-3 years of experience or a Bachelor’s Degree in Communication with 5-6 years of experience in marketing.
·      Strong execution skills with a focus on digital campaigns and social media management.
·      Experience in managing PR initiatives and working with media outlets.
·      Ability to analyze competitor content and contribute to strategic planning.
·      Excellent written and verbal communication skills.
·      Collaborative mindset with the ability to work effectively with cross-functional teams.