1) Develop and implement comprehensive marketing communication strategies and align with the overall marketing objectives and brand positioning.
2) Support all the events and exhibitions including agency management, stakeholder management etc. and managing the annual event calendar of the organization.
3) Plan and execute integrated marketing campaigns across various channels to effectively reach the target audience and achieve marketing goals.
4) Oversee the creation of compelling and engaging content, including copywriting, visual assets and multimedia materials, to support marketing campaigns and initiatives.
5) Ensure consistency in brand messaging and visual identity across all marketing communication channels and materials.
6) Competitor analysis to identify trends, customer insights, and opportunities for innovation in marketing communication strategies.
7) Track and analyse the performance of marketing communication initiatives using relevant metrics and KPIs, and provide regular reports and insights to stakeholders.
8) Work closely with cross-functional teams, including product marketing, sales, and other teams to align marketing communication efforts with overall business objectives.
9) Stay abreast of industry trends, emerging technologies, and best practices in marketing communication to continuously innovate and improve strategies and tactics.
