6–7 years of experience in crafting and managing content across diverse brand communication channels, with a proven record of building brands through impactful storytelling and turnkey creative solutions.
Experience collaborating with multidisciplinary teams to develop cohesive marketing campaigns and content strategies.
About the Role
We are seeking a seasoned Senior Copywriter who is not just a wordsmith but a brand architect. In this role, you’ll be responsible for creating powerful, consistent, and engaging narratives that unify the institution’s identity across all communication channels. From websites and brochures to social media and events, you’ll ensure every piece of content resonates with our values and leaves a lasting impression.
Key Responsibilities
Content Creation and Management
Develop compelling, brand-aligned copy for all communication channels, including websites, brochures, flyers, prospectuses, emailers, newsletters, videos, social media, graphic designs, and event collaterals.
Craft precise, engaging messaging tailored to specific audiences, including students, parents, academic partners, and industry stakeholders.
Ensure all content supports and enhances the institution’s overall brand strategy and voice.
Strategic Brand Communication
Collaborate with leadership to articulate key messaging for institutional initiatives, partnerships, and achievements.
Develop and execute comprehensive communication plans that reflect the institution’s vision and values across multiple channels.
Partner with marketing and creative teams to integrate content into broader campaigns seamlessly.
Multi-Channel Excellence
Tailor messaging for various formats, including digital (websites, emailers, social media) and offline (brochures, prospectuses, flyers, and event materials).
Ensure consistency in tone, style, and messaging across all platforms and channels.
Innovation and Creativity
Ideate and execute standout campaigns and creative solutions that set the brand apart in the education sector.
Work closely with design and video teams to ensure content integrates effectively with visual storytelling.
Drive innovation in content delivery, using audience insights and digital trends.
Team Leadership and Collaboration
Mentor and guide junior copywriters, designers, and creative team members to uphold content quality and brand standards.
Act as the go-to person for content-related needs, fostering a collaborative relationship with academic, marketing, and administrative teams.
Quality Control and Performance Optimization
Review and edit all content to ensure accuracy, relevance, and adherence to brand guidelines.
Monitor the performance of content across channels, using insights to refine strategies and improve engagement.
Skills and Competencies
Strategic Thinking and Brand Alignment
Ability to develop and maintain a cohesive brand narrative across diverse communication channels.
Experience in creating content that drives awareness, engagement, and loyalty.
Creative Expertise
Exceptional skill in crafting engaging, impactful copy across formats, including long-form (prospectuses, brochures) and short-form (social media, emailers).
Proficiency in working with design and video teams to align content with visuals.
Process-Oriented and Collaborative
Strong organizational skills to manage multiple projects, deadlines, and stakeholder expectations.
Proven ability to lead teams and foster a collaborative working environment.
Digital Savvy and Analytical Acumen
Understanding of digital marketing trends, content optimization techniques, and analytics-driven improvement strategies.
Familiarity with SEO and user-centric content creation.
Qualifications
Bachelor’s degree in Journalism, Mass Communication, Marketing, English Literature, or a related field.
6–7 years of professional experience in content creation for multi-channel brand communications.
A robust portfolio showcasing impactful campaigns across websites, social media, print, video scripts, and event collateral.
