Job Description: As a Digital Communications Strategist at Asar, you will play a pivotal role in amplifying our mission to combat climate change through strategic and impactful digital communications. You will work closely with the Air Quality and Energy Transitions team to develop and execute creative digital campaigns, engage our target audience, and expand our online presence. Your experience and skills will be essential in driving our efforts to raise awareness, influence public opinion, and inspire action.
Key Responsibilities: Assisting the Digital Communications team including but not limited to:
Social Media Management: Create, curate, and schedule content across various social media platforms (LinkedIn, Instagram, Youtube, etc) to engage and inform our audience. You will also be expected to monitor these social media channels, respond to comments, and analyze performance metrics.
Content Creation: Develop engaging and compelling content, including blog posts, infographics, videos, and other multimedia materials that effectively communicate our initiatives and messages.
Website Management: Maintain and update the organization’s website with relevant content, news, and resources. Ensure the website’s SEO optimization and user-friendly navigation.
Analytics and Reporting: Track and analyze the effectiveness of digital campaigns, providing insights and recommendations for continuous improvement. Prepare regular reports on digital performance metrics.
Community Engagement: Foster and grow our online community by actively participating in relevant forums, groups, and discussions related to climate change.
Collaboration: Collaborate with the communications team to align digital strategies with broader communication goals. Coordinate with external partners and influencers as needed.
Collaborate with internal and external stakeholders – state and program teams, and network partners, civil society organisations etc – to integrate nimble and outcome-focused short term plans across all our work landscapes. Ideate on strategies to strengthen regional language communication on our digital and social media platforms. A successful plan should include engaging local communities as well as offer them a platform to build their networks.
Events: Support online and offline events – planning, social media,coordination, etc.
Manage relationships with external vendors and partners.
Actively participate in decision making for other comms verticals including strategy planning, branding and design, editorials, media relations, and campaign/event management
Qualifications: ● Bachelor’s / Masters’ degree in Communications, Marketing, Environmental Science, or related fields. ● Minimum of 10 years of experience in digital communications, social media management, or digital journalism / digital media. Candidates who have worked on air quality and clean energy issues will be given a strong preference. ● Proficiency in social media platforms and digital trends. ● Strong writing and editing skills with an ability to create compelling and accurate content. ● Proficiency in a language in addition to English and Hindi. ● Basic graphic design skills and familiarity with design software like Canva. ● Candidates with video editing skills will receive a leg up in the selection process. ● Analytical mindset with the ability to interpret data and make data-driven decisions. ● Passion for environmental sustainability and climate change advocacy. ● Excellent organizational and time management skills. ● Strong interpersonal and communication skills. ● Self-motivated, creative, and detail-oriented.
