About The/Nudge:
The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors, and our work is organized across three impact streams:
Centre for Skill Development & Entrepreneurship (CSDE): enables underprivileged youth to lead flourishing lives
Centre for Rural Development (CRD): enables rural families to come out of extreme poverty
Centre for Social Innovation (CSI): nudges top talent to solve India’s biggest challenges
At The/Nudge you will:
lead employer branding strategy, planning, and execution (including building a high-quality pipeline for different roles)
own positioning, content, and thought leadership strategy for the Talent Acquisition team
identify powerful Nudgester (The/Nudge employees) stories and share them with The/Nudge community
partner effectively & strategically with the marketing team and other senior leaders to develop a deep understanding of The/Nudge Institute brand and The/Nudge Institute employer brand
define and own marketing plans for each role/domain & build an understanding of its target segments, and the most effective channels to reach and engage with such segments
own engagement timelines and oversee the successful execution by working closely with the marketing team.
own employer branding platforms/tools like Glassdoor, Career Portal, C-NPS & oversee their management
own positioning, content and thought leadership strategy for employer branding
Apply if you have:
at least 10-12 years of overall experience, with at least 3 years in a marketing role
balanced analytical and creative mindset
attention to detail and a hands-on approach to delivering marketing results
experience in digital marketing, social media and/or content marketing
history of exceeding expectations and being a target-driven high-performer
have a strong passion for poverty alleviation and livelihoods creation
