The Senior Manager of Public Relations & Corporate Communications will be responsible for building solid relationships with critical media outlets, bloggers, Opinion Leaders, and Influencers to support the business’s awareness.
The Senior PR & CC Manager will possess comprehensive knowledge of the audiences and key issues while guiding media engagement strategies and prioritization of outlets especially for product launches and partnerships.
We are looking at an individual who is passionate, action-oriented, and can think strategically with a passion for tactical and detailed public relations development & execution.
What will you be doing?
Responsible for understanding the product’s PR objectives and establishing impactful programs that promote them.
Develop a Framework / Scorecard to monitor and optimize the public relations plans and ensure they stay aligned to the Brand’s and product vertical’s overall objectives
Lead media outreach initiatives in pitching, handling inbound media queries, and managing relationships between Marketing and local, national, and international media
Be responsible for developing storylines, written materials, and messages such as press releases, media advisories, pitches, presentations, etc., that are tied to the corporate communications and PR plan framework.
Be responsible for deploying internal communications content that increases the various stakeholder’s understanding of the public relations role, activities, and media coverage functions.
Develop media relation strategies that cover the Brand’s crucial constituencies Media (digital and offline), Blogs, Policy Makers, which inspires even greater awareness for Protean.
Enhance and maintain partner and agency relations
What you will need to succeed:
Exceptional PR and Communications background and experience of 10 to 12 years.
Master’s degree in Mass Media, Communications, Public Relations, or related field.
Successful track record in a progressive public relations position in a fast-moving and dynamic business environment or one of India’s Top PR agencies managing PR for well-known brands/categories.
Possess outstanding verbal and written communication skills. Have an extraordinary ability to communicate Brand, Product, and Business messages most clearly and concisely, bringing about a positive outlook on the business, especially to external partners, stakeholders, consumers
Proven and successful experience planning and managing multiple PR projects proactively or under tight deadlines. Good Media Relationship and Networking in traditional PR channels like Print, TV, and Web News networks, besides experience working with newer & modern PR channels such as LinkedIn, Facebook, Twitter, and Instagram.
Exceptional abilities to develop relationships and partnerships (internal/global) across all levels exhibiting strong leadership and influencing skills.
Display comfort working in cross-functional settings to think outside the box while finding creative and unorthodox PR solutions
Expert presentation, facilitation, and training skills. Flexible, with a demonstrated ability to work in a fast-paced environment. Strong program management skills: plan, communicate, execute and follow through.
Ability to make regular pitches & presentations to various audiences, proficient in Visual Aids MS Word, PowerPoint, and similar. Able to deliver creative content for presentations, media releases that is engaging and impacting.
Ability to work with influencers and stakeholders to develop creative and innovative media plans. Manage both Paid and Earned media effectively for maximum impact.
