• Cultivate and maintain relationships with journalists, editors, bloggers, and media influencers to secure positive media coverage for the organization.
Pitch stories, press releases, and expert commentary to targeted media outlets, responding promptly to media inquiries and interview requests.
Develop strategic PR plans, campaigns, and messaging strategies aligned with organizational objectives, target audiences, and market trends.
Identify opportunities for media exposure, thought leadership, and brand positioning to enhance the organization’s reputation and visibility.
Create compelling PR materials, including press releases, articles, blog posts, op-eds, and multimedia content, to convey key messages and engage target audiences.
Craft compelling narratives and storytelling angles to generate media interest and coverage of organizational initiatives, achievements, and thought leadership.
Leverage digital media platforms, social networks, and online communities to amplify PR efforts, engage with stakeholders, and monitor online conversations.
Manage social media accounts, develop content calendars, and execute PR campaigns across digital channels to drive brand awareness and engagement
