Senior PR Manager 

Key Responsibilities:
· Work closely with the PR head and the other business stakeholders to close the monthly PR calendar
· Develop PR and communication strategies for the organisation, products & individual functions
· Serve as primary media contact directing all publicity, consumer awareness and image building campaigns in line with brand objectives
· Liaison and collaborate with internal stakeholders and PR agency
· Develop brand messaging, manage company public relations archives, oversee and help in execution of events
· Evaluate results of the PR campaign to ensure it is in sync with the key messaging
· Must be able to identify PR opportunities for the company or create stories to ensure the company is in the news
· Liaison with functional heads and senior leadership to meet all PR requirements
· Must be able to develop PR communication – press releases, articles, letters, Q&As, profiles etc. Experience in handling PR agency, third party vendors as well as key internal stakeholders to deliver the PR goals
· Identify speaking opportunities for senior executives and provide support in the form of speeches and talking points.
· Responsible for the external media focused written communications such as media pitches, press releases, press notes, briefing documents, by-line articles, keynote presentations/speeches, coverage reports, media responses, etc.
· Manage and track the output of the external agencies